Your artworks on your website or platforms

Creating your Artwork Go Viral

To start with, I preferred to share with you our encounter in having ‘viral’ in the artwork specialized niche.

David Bowie’s artwork

One particular day, my spouse Greg (in lifestyle and in this venture) acquired upset and advised me:

‘David is useless, I can not believe that it, men and women are advertising his portraits on Etsy creating cash out of his death. That is so completely wrong.’

I was on my cellular, at the same second I saw this post on WeChat, a Chinese social media about David Bowie and his artworks. I informed:

‘Did you know he is a painter, and a superior a single. Appear at his operate!’

The post about his artwork

At that minute, we knew we had to do a thing about it. So we did some investigate and made an post on David Bowie’s artwork. We also acquired in touch with David Bowie’s pal, the pianist Mike Garson. Mark his assistant sent us a image of a painting he had at his residence and gave us authorization to publish it. Shortly it went viral, received highlighted in the Guardian, the New York Instances and Vice. We rank to start with on Google research final results for the key phrase ‘David Bowie Art’. Even 3 decades right after, we are nevertheless acquiring a large amount of visits to our site.

Viral Features

From our tale, we can see that there is luck, but there are some things that assisted our post to go viral.


We had legitimate emotion and the urge to transmit this emotion. It was not It was pretty unexpected to have this article go viral since we had been not aiming for viral written content. The emotion is pure in quite a few means.


David Bowie’s death was a substantial event in the tunes globe. It was likely the most talked-about party on that day. Reaction to a properly-identified event, in a timely manner, also helped us to get the interest.


We produced primary written content that is not copy-pasted from any place else. The pictures of his artwork, some we uncovered in WeChat, some we acquired from David Bowie’s internal circle. We experienced our possess resource of information.


Visual art is a rather modest market. But there are so numerous additional alternatives exterior of artwork. When you combine artwork with technological innovation, with pop tradition, sports, and politics… You can arrive at additional individuals from yet another group.

Shock factor

When people today consider about art and David Bowie, they think of a portrait of David Bowie bought on Etsy. But we proposed a different risk – David Bowie as a painter. It extra this surprise factor to our story.

Becoming featured

We bought an more increase from other large influencers these kinds of as The Guardian and New York Times. Getting highlighted gave us validation and brought a good deal of visitors. If your information will get shared by a large account, it has a ton much more likelihood to go viral.

Angelia S. Rico

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