Design-turned-make-up-artist Campbell Ritchie has stepped back again in entrance of the camera — this time, to advocate for beauty marketplace reform.
The celeb makeup artist teamed with streaming system LightbeamTV and sustainable pores and skin treatment manufacturer Listen to Me Raw for a shorter movie about her advocacy for cleaner beauty.
More from WWD
Titled “Campbell Ritchie: No Compromise,” the five-moment movie premieres June 15 on LightbeamTV’s YouTube channel and chronicles Ritchie’s journey towards not only producing knowledgeable, sustainable decisions when it arrives to deciding on skin and make-up merchandise, but encouraging others artists and individuals to do the exact, as nicely.
“Our skin is the most significant organ on our body — it absorbs almost everything,” Ritchie stated. “So, no matter what you’re putting on your pores and skin topically is going into your bloodstream as very well and creating problems.”
In the film, Ritchie addresses the elegance industry’s widespread lack of component and offer chain transparency, animal tests and the damage of plastic packaging, which she said is not only wasteful, but normally incorporate “toxins” that can cause adverse wellbeing consequences about time.
Ritchie cited frequently utilised ingredients these kinds of as ammonia, formaldehyde and alcoholic beverages as individuals which she avoids when picking items to use on both herself and her shoppers. Amid the brands she does routinely use are Jones Highway Magnificence, Chantecaille and Hear Me Raw, with whom she partnered with for the movie.
“Animals weren’t set on this world to be place into our attractiveness items,” mentioned Hear Me Uncooked founder Mike Indursky, whose brand makes use of a refillable packaging model and cruelty-free substances.
The movie was directed by Tiffany Bartok, who also directed “Larger Than Lifetime: The Kevyn Aucoin Story.” It was Bartok who brought the concept for the film to LightbeamTV cofounders Stephanie Sharis and Parker Williams, who build limited documentaries that search for to produce an psychological effects on viewers.
“We fuse together the notions of harnessing media to go men and women, and encouraging manufacturers link meaningfully with conscious shoppers,” Sharis reported. “The film is titled ‘No Compromise’ due to the fact we want people to come to feel like, ‘Yes, I can make a variance.’”
Ritchie broke into modeling when she was 17 years outdated as a suggests to get closer to the globe of make-up, mastering on the work from esteemed makeup artists like Kevyn Aucoin, Val Garland and François Nars.
From there, Ritchie manufactured a title for herself as a skilled makeup artist in her own correct, performing with types this sort of as Kate Moss and Devon Aoki and Brittany O’Grady, who stars in Hulu’s “The White Lotus” collection.
“This is about educating the following man or woman, educating the subsequent technology,” Richie claimed.
FOR Much more FROM WWD.COM, SEE:
How Engineering is Enabling Extra Sustainable Elegance Producing
Elegance Makes Workforce Up in Shared Sustainability Initiatives
Attractiveness Brands Sign up for Forces to Launch World A’s Further than Earth Month Campaign
Sign up for WWD’s Newsletter. For the latest information, follow us on Twitter, Fb, and Instagram.