The Art Biz ep. 132: Not All Online Galleries are Created Equal with Alex Farkas

I can’t tell you how many pitches I have received over the years from startup galleries ready to take your money and wanting me to help them sign you up. I passed on 100% of those. (You’re welcome.)

But I am impressed by the services one online space has been providing artists and clients since 2006. 

On this episode of The Art Biz, I’m joined by Alex Farkas, founder of

I want to be clear that I am not doing a commercial for UGallery. My intention is to show you that there are good people out there who can help you sell your art. Alex and his team are but one of them.

Their business model feels different from many (most) of the other online galleries. They know art. They curate the work so there aren’t thousands of random artists competing for eyeballs.

UGallery is paid on commission, so they only make money if art sells. They invest in marketing to help sell more art. They are looking for relationships with their artists and nurture their artists to help them sell better online.

The focus of UGallery is on painting, but you should listen to their story even if you are not a painter because you need to know that there are people and companies out there who are on your side and doing things the right way.

Angelia S. Rico

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