Amid the COVID-19 pandemic, the international art organization has found a way to build community online by offering exclusive content while also introducing a new membership program.
Frieze has big plans for February.
The international art organization has set Anniversary Sessions, a three-day digital festival scheduled for Feb. 17-19, to mark its 30th anniversary. Also, Frieze is introducing a membership program designed to provide access to digital content, the print publication, and priority access to Frieze fairs and special events. Anniversary Sessions content will include conversations between artists, writers and thought-leaders who have helped shape the industry and culture over the past three decades.
Frieze has confirmed such participants as Matthew Barney, Jeremy Deller, Lubaina Himid, Philippe Parreno, Rirkrit Tiravanija and Kara Walker. To set the table for an optimal digital experience, Frieze has enlisted chefs and bar managers from restaurants Dante NYC, Frankies 457 Spuntino, Locanda Locatelli, Rita’s and Roberta’s. The star staffers will provide tutorials via specially commissioned videos. Closing out the program will be an acoustic set by Arlo Parks.
The Frieze membership program will launch with two tiers, Frieze In Depth ($50 per year) and Frieze In Print ($65 per year), with a third, Frieze 91, planned to roll out in coming months once in-person and live events are permitted to return. More information on the benefits of each can be found online.
“Joining Frieze will give members an introduction to the world of fresh, critical perspective and debate that has characterized our past 30 years,” explained Frieze commercial director Matt Holt. “We are all living in a situation right now that requires us to find new ways to connect, and prompts questions about how communities can, and should, be defined. Frieze is responding to this need in a new way, giving members the opportunity to discover and engage with some of the most relevant and important artists working today.”
Frieze is a leading platform for modern and contemporary art for scholars, collectors and the public. Frieze comprises three magazines — frieze, Frieze Masters Magazine and Frieze Week — and four international art fairs. In 2016, Frieze entered into a strategic partnership with Endeavor, a global entertainment, sports and content company.
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